Tangerang, June 22, 2025 — The Allo Bank Festival 2025 lit up Istora Senayan in Jakarta this past weekend, blending the magnetic energy of K-Pop stars with the soulful charm of Indonesian artists. Held over two festive days, June 21–22, the festival drew thousands of music fans from all walks of life—teenagers with lightsticks, parents with earplugs, and indie loyalists armed with tote bags and disposable cameras.
Headliners TREASURE and XODIAC were the biggest international draws, sending fans into frenzies with every high note and synchronized dance move. TREASURE, performing on Day 2, delivered a polished, high-energy set with hits like “JIKJIN” and “I Love You,” while engaging the crowd in a mix of Korean, English, and even a few phrases in Bahasa Indonesia—prompting loud cheers and heart signs from the crowd.
Not to be overshadowed, Indonesia’s music legends and rising stars proved that local talent could hold their own on the big stage. Artists like Raisa, Yura Yunita, Lyodra, Ari Lasso, The Changcuters, Juicy Luicy, Danilla, and Perunggu kept the audience energized and emotional throughout the event. Each brought their own sound—pop ballads, anthemic rock, and mellow indie soul—all tied together by powerful stage presence and heartfelt audience connection.
“It wasn’t just about the big names,” said Reza (22), a university student from Bintaro. “Even acts I hadn’t heard before turned out to be amazing. I came for TREASURE, but I stayed for The Changcuters and Juicy Luicy.”
The festival also hosted rare collaborations. Alive & Well, a supergroup of sorts, featured soul and R&B artists like Teza Sumendra, Teddy Adhitya, and Eva Celia performing under one set, while SORE × Bilal Indrajaya delivered a dreamy, cinematic performance that brought out fans of nostalgic pop.
✨ Affordable Fun, Inclusive Vibes
With tickets starting at just IDR 50,000, and discounts available via Allo Bank Prime, the festival prioritized accessibility and inclusivity. Festival-goers praised the pricing as “refreshing” compared to the soaring costs of similar events.
“I only spent 50K and still got to see so many big names,” said Laras (19), who came all the way from Bekasi. “Most concerts are too expensive now, but this felt fair—and fun!”
The event featured more than just music. Food trucks, brand booths, merchandise pop-ups, and themed photo areas were scattered throughout the venue, offering plenty of reasons to hang around between sets. Despite the blazing heat, fans lined up for free drinks, fan tattoos, and light-up merchandise, often capturing the moment for social media. On both days, the festival trended on TikTok and X (formerly Twitter), with hashtags like #AlloBankFest2025 dominating timelines.
🎆 A Weekend to Remember
As Sunday night drew to a close, TREASURE’s final note faded into a burst of fireworks, illuminating the Jakarta skyline and reflecting on a sea of glowing phones and smiling faces. Many lingered after the music ended—still buzzing from the communal joy of two days well spent.
More than just a festival, Allo Bank Fest 2025 proved how music can connect generations, genres, and geographies. It reminded us that in between the chaos of city life and endless deadlines, there’s still room to dance, sing, and feel alive.
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